Designing products people love
AI-augmented design, from first idea to production code, and teams that work the same way.
Designing products, shipping them, and building teams that do both.
I've spent 10+ years designing digital products across B2B SaaS, marketplaces and media, and building design teams that work end to end, from product strategy and UX to production code.
As Product Design Lead at GotPhoto, I design and ship production frontend myself and teach designers to work in code. AI-augmented workflows help us move faster, validate earlier and ship with less friction.
How I add value
Designing for Business Impact
Improving conversion, activation, and retention by reducing friction in critical user journeys, using AI-driven research to move faster with more confidence.
Making Complex Systems Usable
Simplifying workflows and information architecture to lower customer effort and reduce support overhead.
Design Engineering
Closing the gap between product and engineering: prototyping at full fidelity, working closer to code, and using AI to move faster without losing craft.
Strategy & Vision
Defining product design direction, aligning stakeholders around shared goals, and turning ambiguity into actionable roadmaps.
Building & Scaling Teams
Hiring, mentoring, and structuring design teams that deliver consistently, with clear processes and shared ownership.
Designing for Business Impact
Improving conversion, activation, and retention by reducing friction in critical user journeys, using AI-driven research to move faster with more confidence.
Making Complex Systems Usable
Simplifying workflows and information architecture to lower customer effort and reduce support overhead.
Design Engineering
Closing the gap between product and engineering: prototyping at full fidelity, working closer to code, and using AI to move faster without losing craft.
Selected Work
Most recent projects are private due to company and data sensitivity. Access is shared individually and can be requested.
My Career
GotPhoto · Product Design Lead
Hired and scaled a 6-person design team from scratch
- Hired, mentored, and scaled a team of 6 designers and 2 researchers
- Led the first UI redesign of the Admin Area
- Shaped the product vision
- Established scalable team structures
- Fostered cross-functional alignment
- Introduced usability-driven metrics
Nov. 2022 - Present
GotPhoto · Senior Product Designer
Joined as the 2nd in-house designer, stepped into leadership within 5 months
- Designed a graphical collage tool
- Developed the design system
- Established team structures
- Supported GotPhoto's mission
June 2022 - Nov. 2022
ARAG · Senior UX Designer
Improved conversion funnels for a legal-tech platform backed by ARAG
- Improved landing page conversion funnels
- Developed a legal document database
- Mentored a junior designer and collaborated with a UI designer
Jan. 2022 - June 2022
LTN Global · Senior UX Designer
Designed live broadcast tooling used by major international media operators
- Contributed to a scalable, IP-based live transmission platform
- Designed and improved permission management
- Supported the development of a signal distribution system
- Worked in a team of four designers
July 2020 - Jan. 2022
DuMont · Lead UX Designer
Led the full redesign of express.de, one of Germany's largest news sites
- Successfully redesigned express.de
- Implemented Livingdocs
- Boosted click-through rates
- Improved customer satisfaction
- Served as a design-driven advisor
Sept. 2019 - July 2020
real.digital · UX/UI Designer
Drove product design at one of Europe's largest digital marketplaces
- Led a cross-functional team of 10
- Designed and implemented a new customer account area
- Led the initiative to build and implement the company's design system
- Established the first in-house product research lab
Aug. 2018 - Sept. 2019
Roamsys S.A. · UX/UI Designer
Built the first UI/UX system for a global telecom SaaS platform
- Designed the full product suite
- Developed the company's first design system
- Created the corporate identity (CI)
- Worked with tools including Adobe XD, Photoshop, Illustrator, and InDesign
Feb. 2015 - Aug. 2018
POLYBYTES MEDIA · Visual Designer
Established visual and brand design foundations across digital and print
- Concepted, designed, and partially developed WordPress websites and webshops
- Supervised external development
- Designed marketing assets
- Contributed to native iOS and Android app design
Aug. 2013 - Jan. 2015