Designing products people love — where product, AI, and engineering meet

Hey, I'm Nils 👋
Nils Hoffmann

About

Building great teams that deliver. Leaning into what AI makes possible.

I've spent 10+ years designing and evolving complex digital products — and building design teams that deliver measurable results.

Design has always sat between product strategy and engineering execution. I lean into that position: pairing deep UX and product thinking with AI-augmented workflows and hands-on design engineering — to move faster, validate earlier, and ship with less friction.

How I add value

Designing for Business Impact

Improving conversion, activation, and retention by reducing friction in critical user journeys — using AI-driven research to move faster with more confidence.

Making Complex Systems Usable

Simplifying workflows and information architecture to lower customer effort and reduce support overhead.

Design Engineering

Closing the gap between product and engineering — prototyping at full fidelity, working closer to code, and using AI to move faster without losing craft.

Selected Work

Access Required

Most recent projects are private due to company and data sensitivity. Access is shared individually and can be requested.

My Career

GotPhoto
Now

GotPhoto

Product Design Lead

Hired and scaled a 6-person design team from scratch

  • Hired, mentored, and scaled a team of 6 designers and 2 researchers
  • Led the first UI redesign of the Admin Area
  • Shaped the product vision
  • Established scalable team structures
  • Fostered cross-functional alignment
  • Introduced usability-driven metrics

Nov. 2022 - Present

GotPhoto
2022

GotPhoto

Senior Product Designer

Joined as the 2nd in-house designer — stepped into leadership within 5 months

  • Designed a graphical collage tool
  • Developed the design system
  • Established team structures
  • Supported GotPhoto's mission

June 2022 - Nov. 2022

ARAG
2022

ARAG

Senior UX Designer

Improved conversion funnels for a legal-tech platform backed by ARAG

  • Improved landing page conversion funnels
  • Developed a legal document database
  • Mentored a junior designer and collaborated with a UI designer

Jan. 2022 - June 2022

LTN Global
2020

LTN Global

Senior UX Designer

Designed live broadcast tooling used by major international media operators

  • Contributed to a scalable, IP-based live transmission platform
  • Designed and improved permission management
  • Supported the development of a signal distribution system
  • Worked in a team of four designers

July 2020 - Jan. 2022

DuMont
2019

DuMont

Lead UX Designer

Led the full redesign of express.de, one of Germany's largest news sites

  • Successfully redesigned express.de
  • Implemented Livingdocs
  • Boosted click-through rates
  • Improved customer satisfaction
  • Served as a design-driven advisor

Sept. 2019 - July 2020

real.digital
2018

real.digital

UX/UI Designer

Drove product design at one of Europe's largest digital marketplaces

  • Led a cross-functional team of 10
  • Designed and implemented a new customer account area
  • Led the initiative to build and implement the company's design system
  • Established the first in-house product research lab

Aug. 2018 - Sept. 2019

Roamsys
2015

Roamsys S.A.

UX/UI Designer

Built the first UI/UX system for a global telecom SaaS platform

  • Designed the full product suite
  • Developed the company's first design system
  • Created the corporate identity (CI)
  • Worked with tools including Adobe XD, Photoshop, Illustrator, and InDesign

Feb. 2015 - Aug. 2018

POLYBYTES MEDIA
2013

POLYBYTES MEDIA

Visual Designer

Established visual and brand design foundations across digital and print

  • Concepted, designed, and partially developed WordPress websites and webshops
  • Supervised external development
  • Designed marketing assets
  • Contributed to native iOS and Android app design

Aug. 2013 - Jan. 2015